[caption id="" align="alignleft" width="240"] (Photo credit: RambergMediaImages)[/caption] We use email to communicate almost everything. What do you do though, if people don’t open your email? Here is a story about just that! I was recently talking with the executive director of a nonprofit who sent out...
[caption id="" align="alignleft" width="160"] (Photo credit: Hub☺)[/caption] Digital media is the new “it” kid on the block. This popular communication medium has seeped into every facet of humanity, connecting executives, freelancers, professionals, bloggers and celebrities in ways never before thought possible. And while some have more...
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the...
[caption id="" align="alignleft" width="240" class="zemanta-img"] (Photo credit: Chris Devers)[/caption] How often do we he hear that social media and digital marketing will replace traditional advertising and marketing? It seems someone is mentioning it almost weekly! Here's the truth - digital marketing isn't the silver bullet that...
Last week Facebook announced that they were making changes to the newsfeed. I sat down with Alexis Zotos (and fellow St. Louis transplant now living in Knoxville, TN) from WATE Channel 6 to discuss what's changing on Facebook, and why it matters to you. See the...
[caption id="" align="alignleft" width="341" class="zemanta-img"] Photo credit: the tartanpodcast[/caption] One of the questions I often get asked from larger companies is, "Who should be responsible for handing our social media accounts?" From my time at Ruby Tuesday, I learned that what seems like a very easy to...
Digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes cover the basics of social media and digital marketing, topics like: Facebook, Twitter, Social media strategy, blogging and email marketing and...
[caption id="" align="alignleft" width="500"] Social Media Week 2012 SP (Photo credit: Fora do Eixo)[/caption] The days of scoffing at Facebook and Twitter accounts is long over. Being active online allows you to drive visitors to your website, which are then converted to leads, and then hopefully...