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Today’s technology allows us to access important information almost instantly. When your patients realize they have a problem, the first thing they do is search online to solve it (i.e. treatments for leg pain, weight loss solutions, corrective eye surgery, etc.). The availability of quality...

Welcome to the world of inbound marketing! If you’re reading this, chances are you’ve realized that the traditional methods of marketing aren’t working anymore. If you’re wondering why, think about why your clients aren’t requesting the same services you offered twenty or thirty years ago....

Back in August, my two-year-old son and I spent our summer vacation at Myrtle Beach, SC. It had been at least eight years since I had seen the ocean and it was my son’s first time, so we had really been looking forward to the...

Earlier this year, Hubspot published some jaw-dropping results that businesses experience through simply blogging. Let me share a few with you. Blogging is a serious matter. In fact, 37% of businesses who blog believe it is the most valuable type of content marketing. Five years from now,...

Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective...

We've been using CallRail as a call tracking solution for Baker Labs and our clients after reviewing a few call tracking solutions.  We've been super impressed with the software and it's already revealed some interesting stats about inbound leads that we weren't capturing.  However the...

The Internet has changed our lives, and is changing everything we are touch.  Healthcare is no different, and undoubtedly you've seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD.   They are also using social...

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker One of the great benefits of using a tool like HubSpot is the increased ability to answer the age old marketing question, "which of my marketing budget...

Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options...