Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a...

Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. Marketing is similar to dating in a lot of ways. You meet...

The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to...

Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not every industry gives the public the same thrills and chills as another. For this reason, Seth Price interviewed Dan Moyle in his podcast entitled: Making...

Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page....

As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of...

A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and...

Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by...