Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...

How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...

If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results Understanding what buyers want, how they think, and what motivates them to purchase a good or service is essential to creating a successful digital marketing strategy. Because of this, it is not surprising...

Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...

Rock Health Summit 2017 was last week, it was billed as a "gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health.  The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how...

When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a certain brand for apparel, and you buy the new generation phone every time it comes out because you love that particular...

Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...