The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results Understanding what buyers want, how they think, and what motivates them to purchase a good or service is essential to creating a successful digital marketing strategy. Because of this, it is not surprising that many psychological nuances are incorporated into the […]
3 Places Medical Practices Should Be Marketing Instead of Billboards, TV, and Radio
Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing money away on ineffective marketing, losing out on revenue, […]
When Should Medical Practices Advertise on Social Media?
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in 2019. With that being said, if your medical practice hasn’t […]
9 Top Tweets from the Rock Health Summit 2017
Rock Health Summit 2017 was last week, it was billed as a “gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health. The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how these three important areas of healthcare combine for our future health. […]
Increase Appointment Bookings with Google My Business Using These 3 New Features
Are you using Google My Business to manage your listing in Google Maps? Would you like to maximize your chances of getting bookings directly from your listing in local search results? Don’t miss our recent guest post published at ReferralMD, 3 New Google My Business Features For Doctors to Increase Appointment Booking. In the post, […]
12 Unique Ways Medical Practices Can Grow Their Brand
When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a certain brand for apparel, and you buy the new generation phone every time it comes out because you love that particular phone’s brand. Why? Because there is something about that […]
5 Times Patients Turn To Search Engines
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our focus on search here with 5 times patients turn to […]
CallRail + Baker Labs Case Study Shared at INBOUND 2017 Conference
A case study created by CallRail reporting Baker Lab’s results with call tracking was shared at HubSpot’s INBOUND 2017 conference this week. With 21,000 attendees, HubSpot’s INBOUND conference is one of the premier digital marketing events in the world, bringing together thousands of marketing and sales professionals from almost every industry imaginable, from all over […]
How to Keep Your Audience Captive with Digital Content
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content to see what’s the most effective for your […]
#1 reason you need to stop using pop-ups on mobile
In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to boost ease of use for mobile users. While we will certainly miss the mobile-friendly label as Google seeks to simplify their results pages, our primary concern here is a sweeping […]
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