03 Oct Meet Kaitlin Gunter: Account Strategist
When we aren’t writing content or building websites, landing pages and social platforms for clients, we focus on teamwork at Baker Labs. Kaitlin Gunter, an account strategist with us, enjoys getting everyone together to talk shop and solve problems. She joined the team this spring and brought her positivity, passion and deep love for healthcare with her. Excited for you to learn more about Kaitlin and the work she does for us behind the scenes.
28 Aug Why Your Marketing Shouldn’t Appeal to Everyone
When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
06 Aug Why Doctors Should Use The StoryBrand Marketing Model To Attract New Patients
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...
12 Jul How to Grow Your Practice in a Competitive Market
Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...
02 Jul 12 Myths You Need to Stop Believing About Digital Marketing That Keep Your Practice Stuck in the 90s
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...
25 Jun Do You Know the Easiest Way To Get New Patients Online?
Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...
12 Jun 3 Ways Blogging About Your Medical Practice Increases Your Google Ranking
Posted at 09:00h
in Blogging, Digital Marketing, Inbound Marketing, Medical Practices, Surgical Groups, Vein Clinic, Vein Clinics
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Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...
25 May 22 Tips From Healthcare Marketing Rockstars
Posted at 15:04h
in Digital Marketing, Inbound Marketing, Medical Practices, Social Media
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How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...
23 May Healthcare Marketing Has Changed—Have You Changed With It?
Posted at 11:14h
in Digital Marketing, Inbound Marketing, Medical Practices, Social Media
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If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...