26 Sep Top Tweets from the Rock Health Summit 2019
Rock Health Summit brings together leaders and innovators in medicine, technology, and policy....
18 Oct 3 Examples of How Our Principles Guide Medical Practices to Growth
Posted at 11:08h
in Analytics, Blogging, Case Studies, Digital Marketing, Email, Inbound Marketing, Medical Practices
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Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...
09 Oct Free Webinar: HIPAA-compliant Myths About Patient Reviews and What You Should Be Doing
There are several myths in the medical community that say publishing patient reviews violates HIPAA-compliance regulations. These myths can make you want to bury your head in the sand, just like the proverbial ostrich who doesn’t want to be seen. But did you know that the old story about ostriches burying their head in the sand is actually a myth? It sure is, just like it’s a myth that you need to hide patient reviews because of HIPAA regulations.
03 Oct Meet Kaitlin Gunter: Account Strategist
When we aren’t writing content or building websites, landing pages and social platforms for clients, we focus on teamwork at Baker Labs. Kaitlin Gunter, an account strategist with us, enjoys getting everyone together to talk shop and solve problems. She joined the team this spring and brought her positivity, passion and deep love for healthcare with her. Excited for you to learn more about Kaitlin and the work she does for us behind the scenes.
28 Aug Why Your Marketing Shouldn’t Appeal to Everyone
When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
06 Aug Why Doctors Should Use The StoryBrand Marketing Model To Attract New Patients
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...
12 Jul How to Grow Your Practice in a Competitive Market
Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...
02 Jul 12 Myths You Need to Stop Believing About Digital Marketing That Keep Your Practice Stuck in the 90s
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...
25 Jun Do You Know the Easiest Way To Get New Patients Online?
Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...
12 Jun 3 Ways Blogging About Your Medical Practice Increases Your Google Ranking
Posted at 09:00h
in Blogging, Digital Marketing, Inbound Marketing, Medical Practices, Surgical Groups, Vein Clinic, Vein Clinics
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Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...