A case study created by CallRail reporting Baker Lab’s results with call tracking was shared at HubSpot’s INBOUND 2017 conference this week. With 21,000 attendees, HubSpot’s INBOUND conference is one of the premier digital marketing events in the world, bringing together thousands of marketing and...

As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content...

In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to boost ease of use for mobile users. While we will certainly miss the mobile-friendly label as Google seeks to simplify...

Imagine a simple activity like flipping on the lights took 47 steps and a room full of machinery to complete. This is the general idea behind Rube Goldberg Machines—you take a simple action, like flipping a switch in our example, and deliberately create a overly...

Recently, I had to go shopping for cars. Now, I usually don’t trust dealerships, but I saw an ad for this specific car that I was interested in and gave them an opportunity to change my mind. I contacted the dealership before driving down to...

When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type.  It’s often the type we are most interested in consuming, but the truth is that...

With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to...

Think of a question and type it into Google. Your search has now become one of the 40,000 queries that Google processes every second on average. This translate to a mind-boggling 3.5 billion searches per day or 1.2 trillion searches per year worldwide. (Internet Live Stats) If...

Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging,...