The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across the United States to gather together, discuss big ideas, earn optometric CE credits, and spend time unwinding in the great...
As technology continues to advance at an unimaginable speed, a lot of changes have come to the marketing world. For example, social media managers today must be well-versed in not only Facebook, Twitter, and YouTube, but also Instagram, TikTok, Snapchat, and other growing platforms. One...
Recently, over 200 of B2B and B2C healthcare marketers came together in Las Vegas, NV for the 10th annual Healthcare and IT Marketing Conference (HITMC). The conference was filled with engaging breakout sessions, insightful presentations, and authentic human connection. I led a breakout session on Day...
Holly Yalove is exactly the type of person that you want leading your team. She is a seasoned marketer, excellent people manager, strategic thinker, public speaker, HubSpot queen…the list goes on. Holly is truly a marketing force of nature, and we are thrilled to have...
A new organizational mastermind has joined the Baker Marketing team? Say less. As our administrative assistant, Elyse Large handles everything from invoicing and calendar management to office communication and event planning. She works closely with our leadership team to make sure everything runs smoothly and efficiently,...
As a digital marketing agency, we’re constantly thinking about new technologies, marketing innovations, and up-and-coming industry trends that we can utilize for our clients. Approaching a new year is the most popular time to discuss these topics, so we had to chime in with our...
We are so excited to announce that our President and Founder, Gavin Baker, was invited to speak at the 2023 Healthcare and IT Marketing Conference (HITMC) in Las Vegas, NV! The conference will be held from January 31 through February 3, 2023 at the world-class...
Marketing special aspects of your company culture is something businesses in all industries can benefit from. It helps with recruiting new hires, retaining current employees, and differentiating your business from your competitors. In this Forbes Agency Council article, 9 marketing industry leaders, including Baker Marketing Laboratory,...
For any business, approaching the end of the year typically means meeting major deadlines amongst short holiday weeks. Our solution? A team retreat. Not only did we get to spend time in the great outdoors and enjoy breathtaking views of the Smoky Mountains, but we also...
When Alex Strasser walked in on her first day and immediately jumped into talking about Ted Lasso and Taylor Swift, we knew she was going to fit right in. Her bubbly personality, creative marketing ideas, and excellent client communication skills make her the perfect new...