Almost 70% of all online experiences start at a search engine (BrightEdge, 2019) and 9 out of 10 searches happen via one of Google’s search engines from YouTube to their conventional search product we all know and love. It should come as no surprise then that...

According to Internet Live Statistics, Google sees almost 67,000 searches per second. In the time it likely took you to read that first sentence, Google executed almost a quarter of a million searches. With such a huge number of people searching, there’s absolutely no question that...

Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...

Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...

How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra things someone said you must be doing? Don’t miss our recent guest post published at ReferralMD, 29 Must Have Digital...

Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...

Picture a patient, phone in hand or sitting at their computer, trying to find answers to the pressing medical questions swirling in their mind. What are they searching for? Who are they searching for? Here’s the rub for many practices: you’re not sure what your patients...