Almost 70% of all online experiences start at a search engine (BrightEdge, 2019) and 9 out of 10 searches happen via one of Google’s search engines from YouTube to their conventional search product we all know and love. It should come as no surprise then that...
Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra things someone said you must be doing? Don’t miss our recent guest post published at ReferralMD, 29 Must Have Digital...
Are you using Google My Business to manage your listing in Google Maps? Would you like to maximize your chances of getting bookings directly from your listing in local search results? Don’t miss our recent guest post published at ReferralMD, 3 New Google My Business...
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...
Last month many users of Google’s Search Console received emails notifying them of a change in how their sites would appear in Google Chrome starting this month. If you were one of them, there is a pretty good chance you were alarmed, or at least...
Picture a patient, phone in hand or sitting at their computer, trying to find answers to the pressing medical questions swirling in their mind. What are they searching for? Who are they searching for? Here’s the rub for many practices: you’re not sure what your patients...
If you’ve ever “Googled” yourself, did you like the results? Depending on what you searched, you might have gotten some unexpected results. Worse still, maybe your practice didn’t even show up. This is a common reaction and the trouble is, despite being commonly recommended, search...
For most businesses, especially medical practices, local SEO is one of the easiest paths to digest and often offers the best return on the effort invested. The one key piece you require for local SEO is a physical location. With traditional SEO, your website plays a...