We’re only halfway through, and 2020 is already a year unlike any other that most of us have experienced in our lifetimes. Living our everyday lives, let alone running a business, has required flexibility. In March, when businesses first started to pause or close due...
Even before the spread of COVID-19, telehealth was an increasingly appealing option for patients. The option to receive the care you need without getting in the car and driving to your doctors’ office? Sign us up. While some health professionals have been reluctant to adopt...
As COVID-19 rages on throughout the U.S., most of us find ourselves entering into the second or third week of working remotely. Some may be charting this as unknown territory, and for others working from home may be like flexing an old muscle. But regardless...
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...
Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...
A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind...
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content...
Ranking well with search engines like Google is the number one way medical and surgical practices gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more patients. But let’s start from the beginning. What does...
What is your company the world’s best at? Do your buyers know? Do your competitors know? Do YOU really know? Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer...
Think of a question and type it into Google. Your search has now become one of the 40,000 queries that Google processes every second on average. This translate to a mind-boggling 3.5 billion searches per day or 1.2 trillion searches per year worldwide. (Internet Live Stats) If...