Online reviews have revolutionized the way dental services are perceived and shared. While they offer an invaluable platform for promoting your practice, they also allow
In the constantly evolving healthcare landscape, staying current with regulatory changes is vital. One significant player in this arena is the Health Insurance Portability and
For small businesses, mastering lead generation is like finding your way through a maze, where each turn presents new challenges and opportunities. Unlike corporate giants,
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for vision care.
The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across
Growth tends to be the primary goal for any optometry practice, especially when first starting out. You want to attract new patients, fill up appointment
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on healthcare online reputation management. Reputation management is a key aspect of marketing for any business, but it is particularly important for healthcare practices striving to be known as the best in their field.
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It’s an all or nothing spectrum with little
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