If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
It's tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we don't recommend it. We care about you too much and want you to be successful, which is why we have...
Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...
When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...
When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical practice. We refer to this as the “that’s like me!” motivational strategy. If a patient reads about how a doctor...
Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing...
One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are...