Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page....

“Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like...

Earlier this year, Hubspot published some jaw-dropping results that businesses experience through simply blogging. Let me share a few with you. Blogging is a serious matter. In fact, 37% of businesses who blog believe it is the most valuable type of content marketing. Five years from now,...