ADA website compliance has been a hot topic in recent news, as the The U.S. Department of Justice (DOJ) is scheduled to enter a period of rulemaking about accessible websites in spring of 2023 and potential fines could be in the hundreds of thousands of...
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
What does Facebook have to do with your medical practice? A lot, actually. That’s because Facebook is one of the most powerful digital marketing tools at your disposal. But you need more than a business profile to get the most out of the platform —...
As a marketer, you’re always looking for ways to improve your healthcare digital marketing strategy. Unfortunately, the internet is full of quick-fix solutions that never truly address the problems that you’re facing. To help you get back on track, we’re sharing our seven proven ways...
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to be thinking about: Now is the time to communicate. In Tennessee, where our office is located, there is already news about...