What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th?  Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...

I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...

Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...

Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...

A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind...

Recently, I had to go shopping for cars. Now, I usually don’t trust dealerships, but I saw an ad for this specific car that I was interested in and gave them an opportunity to change my mind. I contacted the dealership before driving down to...

Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by...

Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective...