The Internet has changed our lives, and is changing everything we are touch. Healthcare is no different, and undoubtedly you've seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD. They are also using social...
Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker One of the great benefits of using a tool like HubSpot is the increased ability to answer the age old marketing question, "which of my marketing budget...
Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options...
The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking...
Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities...
Writer’s block happens to the best of us. For home builders who frequently blog to promote their services and attract potential clients, this frozen state can be very frustrating. We understand your dilemma and we’re here to help. So, take a deep breath, pour a...
As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you...
A great resource to learn more about inbound marketing is the online community Inbound.org. One of the members recently posted the topic/question, "How to offer clients a downloadable eBooks/PDFs?" - this is a great question. A complete inbound marketing strategy includes creating content that attracts new and relevant...
Great Images Matter. Do Not Let Cliche Stock Photos Ruin Your Message. It is hard not to stop and notice when a blog, email or newsletter uses an obvious stock photo for their visuals. Even actor Vince Vaughn is making fun of stock photos, marketing his...
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the...