Growth Unbound: Featuring Dr. David Forsberg - Baker Marketing Laboratory: Marketing for the Healthcare Industry

Growth Unbound with

Dr. David Forsberg

Mosaic Breast Imaging

Episode Description

In this episode of Growth Unbound, our host, Gavin Baker, talks to Dr. David Forsberg, a radiologist at Mosaic Breast Imaging, about how Mosaic works hard to make a medical experience something that patients don’t dread going to through efficiency and comfort. Dr. Forsberg stresses how important the small details are. In this conversation, Gavin and Dr. Forsberg also explore the tricky balancing act of running a successful business while staying deeply involved in patient care, offering a candid look at the challenges and rewards of doing both.

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"Believe in yourself in a healthy way that you can do this, that you can work hard and make it happen."

Dr. David Forsberg

About Dr. David Forsberg

Dr. David Forsberg is a breast radiologist at Mosaic Breast Imaging, where he conducts mammograms and other imaging to help women stay up to date on their health and to catch breast cancer early. Dr. Forsberg grew up knowing he wanted to go into a field where he could help people. This passion paired with his love for science led him to pursuing a career as a doctor, and he chose a specialization where he could have as much patient contact as possible and have a direct impact in saving people’s lives by catching life-threatening conditions early. Dr. Forsberg’s desire to make an impact on his patients is evident in the way he and his wife have built up Mosaic Breast Imaging. Mosaic Breast Imaging’s mission lies in providing the women of Knoxville with the highest standard of care, striving to be a trustworthy and knowledgeable partner for all their patients

About Growth Unbound

Hosted by Gavin Baker, President and Founder of Baker Marketing Laboratory

Welcome to the Growth Unbound podcast, powered by Baker Marketing. Join us as we interview accomplished professionals in the healthcare industry and beyond. Together we’ll learn about their experiences, challenges, and triumphs in driving growth through marketing in their organizations.

Whether you’re an executive looking to improve your marketing strategies or simply someone passionate about unlocking business potential, the Growth Unbound podcast has something for you. Immerse yourself in inspiring stories, gain valuable insights, and receive practical advice that can propel your organization to new heights. Tune in today!

Episode Summary

Introduction to Mosaic Breast Imaging (00:02–01:35): Dr. Forsberg introduces Mosaic Breast Imaging, a practice dedicated to early breast cancer detection, prioritizing efficiency, comfort, and same-day results.
Patient-Centered Design & Efficient Scheduling (01:35–04:20): Mosaic focuses on reducing patient wait times by hiring skilled staff and maintaining efficient scheduling, creating a spa-like experience.
Innovations with AI in Mammography (12:01–16:17): Dr. Forsberg explains the benefits of using Lunit AI technology for mammogram accuracy, which enhances diagnostic precision without needing a second radiologist.
24-Hour Result Guarantee (20:18–26:48): Mosaic provides results within 24 hours for peace of mind, aiming to minimize patient anxiety over wait times.
Dr. Forsberg’s Career Journey (26:48–30:06): From medical school at Duke to a focus on radiology, Dr. Forsberg shares his path to opening his own practice.
Telemedicine & Team Health Co-Founding (30:06–33:59): Dr. Forsberg recounts co-founding Team Health, one of the first telemedicine practices, initially using phone lines to expand rural radiology access.
Screening Initiative in Knoxville (36:27–42:01): Forsberg discusses his initiative to make Knoxville the most screened U.S. city, aiming to increase breast cancer screening rates.
Book Recommendation (42:01–51:56): Unreasonable Hospitality by Will Guidara, a source of inspiration for Mosaic’s patient-centered approach, is highlighted as an impactful read.