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Growth Unbound Episode 2 with

Dr. Bert Solomon

Knoxville Spine & Sports

Episode Description

In this episode of Growth Unbound, our host, Gavin Baker, talks to Dr. Bert Solomon, Founder of Knoxville Spine & Sports, about his unique vision for his practice. Dr. Solomon dives into his passion for giving patients a well-rounded experience while tapping into the potential and expertise of everyone he works with, including other doctors. Gavin and Dr. Solomon discuss a multi-disciplinary clinic model of practitioners who can efficiently collaborate to streamline their patients’ experiences and care. 

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“The passion comes from – how can I help this patient reach their hopes and dreams? And I think, how do we do that? Together. You do it better together.”

Dr. Bert Solomon

About Dr. Bert Solomon

About Dr. Bert Solomon

Dr. Bert Solomon is the Owner and Founder of Knoxville Spine & Sports, a chiropractic clinic that offers athletes specialized care. His passion lies in efficiently helping patients get back on their feet and being able to support them all the way through their healing journey. Although he specializes in spinal injuries, he has equipped his clinic with the staff and resources to treat a wide variety of sports injuries so that patients have the convenience of receiving all the care they need in one place.

About Growth Unbound

Hosted by Gavin Baker, President and Founder of Baker Marketing Laboratory

Gavin Baker Headshot

Welcome to the Growth Unbound podcast, powered by Baker Marketing. Join us as we interview accomplished professionals in the healthcare industry and beyond. Together we’ll learn about their experiences, challenges, and triumphs in driving growth through marketing in their organizations.

Whether you’re an executive looking to improve your marketing strategies or simply someone passionate about unlocking business potential, the Growth Unbound podcast has something for you. Immerse yourself in inspiring stories, gain valuable insights, and receive practical advice that can propel your organization to new heights. Tune in today!

Gavin Baker Headshot

Episode Summary

  • Introduction (00:02–01:42) Introduction of Dr. Bert Solomon by Gavin Baker, host of Growth Unbound.
  • “Together for Health” (01:42–02:54): Discussion of how chiropractic and physical therapy collaborate at the practice, with the motto “Together for Health.”
  • Challenges of Building a Practice (02:54–05:22): Challenges faced in building a practice and finding like-minded partners.
  • StrengthFinders Test (05:22–07:02) Dr. Bert’s experience with the StrengthsFinder test, learning about his strength as a “Maximizer.”
  • Tenacity in Growing a Practice (07:02–10:06): Tenacity in building the right team and cold-calling physical therapists for 18 months to find the right partnerships.
  • Key Collaboration (10:06–12:29): Dr. Bert’s story of meeting a physical therapist who became a key collaborator.
  • Patient-Centric Care (12:29–14:35): Vision-driven persistence, emphasizing patient-centric care and collaboration.
  • Changing Trends in Healthcare (14:35–16:50): Changing trends in healthcare, including insurance dynamics and shifts toward cash payments.
  • Multidisciplinary Care Benefits (16:50–18:00): Collaboration between specialists in real-time improves patient care. Doctors and therapists can consult one another during treatment for more efficient outcomes.
  • Business Growth (18:00–20:30): Dr. Bert values creating growth opportunities for employees and fostering a supportive, growth-oriented workplace, considering it more important than the financial side.
  • Challenges in Healthcare (20:30–24:00): Efficient collaboration in patient care, like the model at the Olympic Training Center, ensures high-quality, integrated treatments across specialties, contrasting with siloed, inefficient models.
  • Consumer vs. Patient (32:50–34:00): When patients have a choice, they’re consumers. Once checked into a procedure, they become patients, with different categories (active, inactive).
  • Collaborative Care Model (34:00–35:00): At places like Vanderbilt, doctors collaborate across specialties to provide integrated care, involving experts like plastic surgeons or rheumatologists as needed.
  • Growth Vision (35:19–45:00): Dr. Bert Solomon envisions expanding his clinic, integrating multiple disciplines, akin to models at major institutions like Vanderbilt or Mayo Clinic, and focusing on excellence in patient care for all—from elderly patients to professional athletes. Finding staff who align with this vision is key.
  • Limiting Factors (46:56–49:00): Key challenges in healthcare growth include replicating skills in others, finances, and market demand. Paying for excellent staff and ensuring the town can support the services is critical.
  • Money as a Barrier (49:00–50:26): A thinking exercise called the “Midas method” involves imagining solutions without financial limits to discover new possibilities.
  • Healthcare and Consumerism (49:30–55:00): Patients now act as consumers, shopping for medical services and considering factors like ease of scheduling, familiarity, and value, potentially creating new business models in healthcare.
  • Self-Improvement (50:26–53:06): Dr. Bert emphasizes continuous self-reflection and growth, mentioning books such as “Your Stand is Your Brand” and “Four Pillars of a Man’s Heart.”

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