For small businesses, mastering lead generation is like finding your way through a maze, where each turn presents new challenges and opportunities. Unlike corporate giants, entrepreneurs often face resource constraints while striving to drive revenue. So, how should small businesses approach lead generation to maximize results on a lower budget?
To uncover cost-effective lead generation and sales strategies, Forbes Agency Council asked 17 industry leaders, including Baker Marketing Laboratory, to share actionable tips for growth. This article walks you through what they said!
“Prioritize generating reviews for your business. By printing a simple QR code that directs to your Google Business Profile and asking customers to leave a review, you can generate positive word-of-mouth for your business online, which boosts your authority and attracts leads. People often want to help small businesses in their community succeed, and this type of effort allows them to do so.”
Gavin Baker, President and Founder of Baker Marketing Laboratory
Here’s what other industry leaders are recommending:
“The rule of giving more than you take is timeless and true—and not something to be done only when you’re trying to cut costs. It should always be done. A simple example is sending every customer a quality, signed thank-you card, along with a gift card of real value for additional products and services from your business. At a minimum, it reminds customers of all you offer. Maximized, it drives a lot of repeat and referral business.” – Josh Yudin
“A great way for small businesses to generate sales while reducing costs is to focus on thought leadership. Spending time writing articles and being active on LinkedIn and other social channels and via email is a long-term play that will help keep you top of mind and reiterate your expertise within the industry and for potential clients.” – Kirsten Ludwig
“For effective low-cost marketing, small-business owners should prioritize optimizing their social media profiles and producing compelling content that drives user action. Offering value, such as through contests or discount codes, can enhance customer engagement. Using Google Analytics can help refine strategies by analyzing the performance and ROI of campaigns.” – Durée Ross
We are lucky to be a part of Forbes Agency Council alongside these expert marketers!
Baker Marketing Laboratory is here to help your small business succeed with lead generation, providing tailored services to optimize your limited resources and maximize success at every customer touch point. Elevate your business with our proven strategies – Contact us today to schedule a call. We’d love to help you unlock the growth you deserve!
