As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on healthcare online reputation management. Reputation management is a key aspect of marketing for any business, but it is particularly important for healthcare practices striving to be known as the best in their field.
The article first dives into the main platforms where you should have patients leave reviews, which include:
- Yelp
These are the most popular review platforms in terms of average U.S. traffic and active users, so they’re the most effective when it comes to generating reviews for your healthcare business.
After discussing where patients should leave reviews, the article lists the following three steps for managing your online reputation:
1. Asking for Reviews
2. Responding to Reviews
3. Turning Reviews into Testimonials
These steps are simple. The more reviews you have, the more people will want to come to your healthcare practice. Whether or not you respond to reviews also matters – responding helps you showcase your character and build a trusted brand. And reviews are a great tool to promote on other marketing channels, such as social media or your website, if a patient has something really spectacular to say about you.
Read the full article to get a better understanding of healthcare online reputation management and why it’s important for your healthcare practice!
Read the full Forbes article here!
Our team at Baker Marketing would love to help you get started with healthcare online reputation management. We have spent years helping healthcare businesses find their footing in the digital world. To get in touch, simply schedule a free consultation here.
