As social media has evolved, short form videos have become the top way to reach audiences. They’re prioritized over static content in social media algorithms due to their ability to capture the attention of users and increase engagement. Marketers have taken advantage of this change, creating opportunities to reach and influence new audiences through video content.
In this Forbes Agency Council article, 14 industry leaders, including Baker Marketing Laboratory, shared different ways that marketers can prepare for this year’s video trends. Here’s what we said:
“People (and thus social platforms) are rapidly becoming more video-centric, so tapping into video creation will still be a valuable investment. One video can provide a bank of recyclable content for your business—TikToks, Instagram Reels, sound bites, blog content—the list goes on. Making something your audience wants to watch and using strategic targeting to put it right in front of them will be key.”
Gavin Baker, President and Founder of Baker Marketing Laboratory
Interested in learning more about using video marketing to grow your business? Read our blog about why video marketing is important for your business!
Here’s what other marketing professionals had to say about preparing for video trends:
“Take notes on what competitors are doing with their ads on platforms such as TikTok and Instagram Reels. Get ready to generate a lot of short-form and long-form video content in various formats while keeping production snappy, professional and on-brand. While you’re at it, get well-versed in the bountiful tools out there for editing (and even scheduling) dynamic content. Canva is one of our faves!” – Samantha Reynolds
“Video consumption will continue to increase in 2022 and beyond, and video marketing will remain an integral part of any successful business marketing strategy. Marketers should start getting accustomed to creating engaging video content to prepare and benefit from this. Users are consuming more video each year, and it would be wise to start curating video content fit for each major platform.” – Jonathan Durante
“With the huge amount of content going out each day, audiences become slightly desensitized to ads. I predict there will be a huge focus on a “stop the scroll” approach in video marketing to capture attention in the first few seconds. I would advise marketers to facilitate scroll-stopping by doing something wild, creative and unique or by introducing a character your target audience loves, such as an influencer.” – Anastasia Cecchetto
We are lucky to be a part of Forbes Agency Council alongside these talented marketers!
Baker Marketing has spent years helping healthcare businesses unlock the growth they deserve through creative digital solutions, including video marketing. Contact us today to schedule a call and learn about the difference we can make for your business.
