There are endless creative possibilities when launching a new product or service. From engaging pre-launch experiences to compelling influencer campaigns, marketing experts are constantly thinking of innovative ways to generate excitement and drive sales for new products or services coming out.
In this Forbes Agency Council article, 16 marketing industry leaders, including Baker Marketing Laboratory, shared their insights on how to successfully launch a new product or service. Here’s what we said:
“Microsites are fun and interactive small-scale websites focused on specific offers, such as a new product or service launch. All other pieces of your launch campaign (social media, paid ads, PR and so on) should link to your microsite rather than your main website. This will generate hype around your launch without distracting visitors with your other Web pages and content.”
Gavin Baker, President and Founder of Baker Marketing Laboratory
Want to get started on a microsite for your business? Schedule a free consultation today!
Here’s what other marketing professionals had to say about creative launch strategies:
“Don’t let your excitement about the new offering trump the customers’ needs. I think one of the biggest differentiators between great content and average or bad content is how well your company writes for the target audience.” – Jeremy Jackson
“Get your audience excited about the release of the product or service, but don’t give away too much information. Keep your audience guessing through various creatives. Everyone likes a challenge, and if you can create an engaged audience before launch, you will have a successful launch.” – Marilyn Cowley
We are lucky to be a part of Forbes Agency Council alongside these talented marketers!
New product and service launches can feel overwhelming, so finding a trusted marketing partner can make all the difference. Baker Marketing has spent years helping healthcare businesses unlock the growth they deserve through creative marketing solutions. Contact us today to schedule a call and learn the difference we can make for your business.
