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28 Aug Why Your Marketing Shouldn’t Appeal to Everyone

Posted at 16:35h in Blogging, Inbound Marketing by Amy Rawe 1 Comment
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When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...

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27 Aug Why Storytelling Should Be The Focus For Your Medical Marketing

Posted at 11:03h in Blogging, Digital Marketing by Gavin Baker 0 Comments
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Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...

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06 Aug Why Doctors Should Use The StoryBrand Marketing Model To Attract New Patients

Posted at 09:00h in Digital Marketing, Inbound Marketing, Medical Practices by Amy Rawe 1 Comment
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Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...

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