When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...