In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...

If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....

In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its...