15 Apr Website Mistakes That Are Costing You Patients [Updated for 2019]

Posted at 09:37h in Blogging, Digital Marketing, Medical Practices, Search Engine Optimization, Website

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If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....

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18 Jun 5 Simple Plugins to Develop Effortless SEO For Doctors

Posted at 12:25h in Digital Marketing, Search Engine Optimization

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According to Internet Live Statistics, Google sees almost 67,000 searches per second. In the time it likely took you to read that first sentence, Google executed almost a quarter of a million searches. With such a huge number of people searching, there’s absolutely no question that...

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16 May 5 Misconceptions Eye Doctors Have About Social Media

Posted at 16:36h in Digital Marketing, Medical Practices, Social Media

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  Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute. Those who haven’t yet built a social media presence for their eye care practice may...

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25 Apr How To Bring A Personal Touch To Your Practice By Blogging

Posted at 12:30h in Blogging, Digital Marketing, Medical Practices

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When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...

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02 Jan Free eBook On How Smart Medical Marketing Turns Prospects Into Patients

Posted at 15:27h in Digital Marketing, Medical Practices

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In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...

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18 Sep 10 Medical Website Designs That Will Inspire You

Posted at 11:34h in Digital Marketing, Medical Practices, Website

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Your website is often times the first interaction that a potential customer or patient has with your brand.  As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...

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21 Aug 5 Key Insights To Know About Patients When Marketing Your Medical Practice

Posted at 09:00h in Digital Marketing

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When you market for clients in the medical field, you sure do learn an awful lot about patients. We’ve worked with physicians, nurses, and staff at medical practices and healthcare clinics of many sizes and specialities, and can say for certain that while digital marketing...

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14 Aug What We’ve Learned From Marketing For Medical Practices

Posted at 11:40h in Digital Marketing, Medical Practices, Surgical Groups

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At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable...

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02 Aug The Triple-Play Online Marketing Plan For Bringing New Patients to Your Vein Clinic

Posted at 10:01h in Digital Marketing

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In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its...

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18 Jul Why Medical Practice Managers Should Care About Online Marketing

Posted at 20:32h in Blogging, Digital Marketing

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One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are...

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