According to Internet Live Statistics, Google sees almost 67,000 searches per second. In the time it likely took you to read that first sentence, Google executed almost a quarter of a million searches. With such a huge number of people searching, there’s absolutely no question that...
Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute. Those who haven’t yet built a social media presence for their eye care practice may...
When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
When you market for clients in the medical field, you sure do learn an awful lot about patients. We’ve worked with physicians, nurses, and staff at medical practices and healthcare clinics of many sizes and specialities, and can say for certain that while digital marketing...
At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable...
In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its...
One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are...