Digital marketing has dramatically changed sales in this age.  It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...

Consistency is the key to successful marketing.  Being a constant force with a similar message equals success with your clients and your customers.  Let me tell you a story about bad messaging. This is a picture of Habersham, he’s my 10 week old Chocolate Lab puppy....

Your best future customers, are your current customers [caption id="" align="alignleft" width="240"] (Photo credit: Sean MacEntee)[/caption] I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for...

[caption id="" align="alignleft" width="160"] (Photo credit: Hub☺)[/caption] Digital media is the new “it” kid on the block. This popular communication medium has seeped into every facet of humanity, connecting executives, freelancers, professionals, bloggers and celebrities in ways never before thought possible. And while some have more...

[caption id="" align="alignleft" width="240" class="zemanta-img"] (Photo credit: Chris Devers)[/caption] How often do we he hear that social media and digital marketing will replace traditional advertising and marketing?  It seems someone is mentioning it almost weekly!  Here's the truth - digital marketing isn't the silver bullet that...