Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities...

Digital marketing has dramatically changed sales in this age.  It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...