Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.)....

Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective...