Growth Unbound: Featuring Dr. Monica Crane & Celia Gruzalski - Baker Marketing Laboratory: Marketing for the Healthcare Industry

Growth Unbound with

Dr. Monica Crane & Celia Gruzalski

Tennessee Memory Disorders Foundation

Episode Description

In this episode of Growth Unbound, our host, Gavin Baker, talks to Dr. Monica Crane, Medical Director of Tennessee Memory Disorders Foundation (TMDF) and Celia Gruzalski, Executive Director of TMDF. Dr. Crane shares her extensive experience in the field of memory disorders, explaining how she transitioned from her work at the University of Tennessee to founding the Genesis Neuroscience Clinic. The conversation highlights the critical shortage of geriatric care professionals and the innovative model that Dr. Crane developed to address this gap. Celia Gruzalski discusses her role in expanding the foundation’s community outreach, including new support programs for patients and caregivers. The episode underscores the foundation’s mission to innovate in Alzheimer’s care and education while addressing the broader crisis in geriatric medicine.

“The work is really building the generation to be more. Have more empathy, have more compassion.”

Celia Gruzalski, Executive Director, Tennessee Memory Disorders Foundation

About Dr. Monica Crane & Celia Gruzalski

Dr. Monica Crane

Dr. Monica Crane is a leading expert in geriatric neurodegenerative diseases, with a career dedicated to improving the lives of individuals affected by memory disorders. She founded the Genesis Neuroscience Clinic in 2017 after recognizing the urgent need for community-based care for Alzheimer’s disease and related dementias. Dr. Crane’s innovative approach combines specialized care with a strong focus on education and mentorship, addressing the nationwide shortage of geriatric care professionals. Under her leadership, the clinic has grown to serve over 6,000 patients, providing critical support and treatment to those affected by memory disorders. Dr. Crane is also deeply committed to research and clinical trials, staying at the forefront of advancements in Alzheimer’s treatment.

Celia Gruzalski

Celia Gruzalski brings a wealth of experience in counseling and caregiver support to her role at the Tennessee Memory Disorders Foundation (TMDF). With a background in working directly with individuals diagnosed with Alzheimer’s disease and dementia, as well as their caregivers, Celia is passionate about providing comprehensive support and resources to families navigating these challenging conditions. She joined the foundation in 2023, where she oversees community outreach, fundraising, and the expansion of TMDF’s student internship program. Her work is crucial in raising awareness about the foundation’s mission and in developing innovative programs that improve the quality of life for patients and their families.

About Growth Unbound

Hosted by Gavin Baker, President and Founder of Baker Marketing Laboratory

Welcome to the Growth Unbound podcast, powered by Baker Marketing. Join us as we interview accomplished professionals in the healthcare industry and beyond. Together we’ll learn about their experiences, challenges, and triumphs in driving growth through marketing in their organizations.

Whether you’re an executive looking to improve your marketing strategies or simply someone passionate about unlocking business potential, the Growth Unbound podcast has something for you. Immerse yourself in inspiring stories, gain valuable insights, and receive practical advice that can propel your organization to new heights. Tune in today!

Episode Summary

Origins of Tennessee Memory Disorders Foundation (00:02–02:16): Dr. Monica Crane shares how her experience in memory disorders led to the founding Genesis Neuroscience Clinic, which eventually became Tennessee Memory Disorders Foundation, in 2017 to address long wait times at UT Medical Center.

Transitioning to a Nonprofit (03:26–05:13): Genesis Neuroscience Clinic transitioned to nonprofit status in 2020, allowing them to fundraise for student internships and uninsured patient care.

Mentorship Program Growth (06:16–06:48): The internship program expanded, now hosting nearly 30 students annually, many of whom continue into medical school.

Adding an Executive Director to TMDF (07:29–08:45): As Executive Director of TMDF, Celia Gruzalski brings her background in caregiver support to focus on community outreach and post-diagnosis workshops for patients and caregivers.

Alzheimer’s Crisis (10:04–14:58): Dr. Crane discusses the rising number of Alzheimer’s patients and the critical shortage of geriatric-trained physicians.

Expanding Awareness & Community Outreach (15:30–54:43): Celia and Dr. Crane emphasize their focus on continued growth through partnerships, awareness campaigns, community education, and inspiring young healthcare providers to enter the field.