28 Aug How You Can Attract Over 25 Million Searchers with Houzz
In 3 Ways to Build Better Customer Relationships with Houzz, we discussed the importance of using Houzz as a tool to strengthen rapport and communicate with your audience better. This post will talk about how Houzz helps home builders, renovators, and designers make themselves known on the World Wide Web.
Hubspot recently published an article that statistically proved the value of having a strong social media presence. According to their data:
- 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
- 80% of marketers indicated that their social media efforts increased website traffic.
- Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses.
- More than 58% of marketers who have been using social media for one year or longer improved search engine rankings
Houzz is a social network designed specifically for home builders and their clients. Since 2009, it has allowed professionals like you to interact with people interested in improving the look of their homes and businesses.
What You Need to Know About Houzz
Houzz is increasing in popularity among homeowners.
With more than 25 million monthly users, Houzz is the popular hang out for your clients and your future clients and it’s where you should be too.
Houzz is often the first step people make when considering updating their home.
Houzz is an idea generator that allows users to create ideabooks for future remodels, search for design inpiration, and read articles on new products and current trends.
Houzz makes it easy for home builders, renovators, and designers to build their brand.
Professionals can create a Houzz profile to showcase their completed projects, which users can share with family and friends, and then contact the contractor directly for an estimate, with just a touch of a button.
However, many companies are not receiving the full benefit of Houzz because they are unaware of how to use it most effectively.
We’ll teach you how.
At Baker Labs, we believe that knowledge is power and informed builders not only build the best homes, but the best companies. If you’re looking to incorporate Houzz into your inbound marketing strategy, read on. With these three tips, we’ll show you how you can attract more prospects and generate quality leads by using Houzz more effectively.
Feature your current projects.
Trends evolve over time and the needs of home owners change with the seasons. Because of this, it is important to keep your Houzz account current through quarterly updates featuring your most recently completed projects. Home builders who keep up with the times attract more customers because they prove they are experts in their field and this fosters trust.
“When it comes to quick, clear communication, visuals trump text almost every time” (The Power of Visual Communication).A user who is looking to complete an outdoor summer project will more likely respond to a picture of a newly designed patio you completed last week rather than a custom fireplace you built last winter.
Focus on keywords.
The success of your company can be correlated with how well you are found with a search engine. Forty-four percent of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012) and about 14.6% of them will result in a closing sale, as opposed to only 1.7% via direct mail or print advertising (Search Engine Journal).
To help homeowners find the right information (and in turn, find you!), consider their needs, the questions they frequently ask, and the keywords they may use when researching construction projects. If you incorporate the right keywords into your posts, your company will appear at the top of Houzz’s internal search and will be seen first by its users. Houzz is also indexed by Google. For example, if someone searches “Knoxville deck renovations,” Houzz may appear. Your posts will appear at the top if you optimize your posts with popular keywords.
To learn more about Search Engine Optimization (SEO), download our free eBook, 10 SEO Myths Debunked.
Ask your clients for reviews.
As an outstanding builder or designer, you have undoubtedly left your clients happily satisfied with your beautiful creations and excellent customer service. After your project comes to a close, ask your clients to complete a company review on Houzz. When you call to check on how they are enjoying their new home improvements, don’t hesitate to remind them about the opportunity to review your company. If they have not submitted a review after a week, send them another friendly reminder via email.
Positive reviews will increase your ranking in a Houzz search, making them by the best way to be found. Search engine ranking is crucial to promoting your business on Houzz, so don’t be afraid to ask (and remind!) your clients to submit their feedback.