Grow Your Business with a Digital Marketing Class this Fall

Fall 2016 Baker Labs Classes Now Open

Come back to school with me this fall and learn some amazing marketing tactics that will keep your business cutting edge. Find out how to build a successful blog, manage your Facebook page more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with WordPress. Read on for more information!

Baker Labs Blogging ClassBlogging

Tuesday, September 27, 2016 | 9:00am – 12:00pm

Businesses who prioritize blogging are 13x more likely to see a positive return on investment (ROI) than those who do not. In fact, 82% of businesses who blog daily and 57% who blog monthly acquired a customer through blogging alone (HubSpot). By incorporating blogging into your marketing strategy, you’ll not only reach a larger and more diverse audience, you’ll engage them. In this course, you will learn the strategy behind blogging effectively and receive professional advice from a marketing expert on how to get your blog off the ground.

UTKNOXFor more details, like how to register, follow this link.

Can’t make this class? Get notified when we announce new class & date offerings!


Baker Labs Advanced Facebook Management ClassAdvanced Facebook Management for the Business

Thursday, October 6, 2016 | 9:00am – 12:00pm

Social media has a 100% higher lead-to-close rate than outbound marketing and 80% of U.S. social network users prefer to connect to businesses through Facebook than any other means (HubSpot). That being said, understanding Facebook and how to use it effectively is important if a business is to be successful. In this course, you’ll discover the ins and outs of Facebook, like how to properly run your Facebook page to attract a larger audience, incorporate apps and other virtual tools, and how to monitor user activity.

UTKNOXFor more details, like how to register, follow this link.

Can’t make this class? Get notified when we announce new class & date offerings!


Baker Labs WordPress 101 ClassWordPress Websites 101

Thursday, October 27, 2016 | 9:00am – 12:00pm

From small business websites to artist portfolios and blogs to giant media websites, WordPress allows users to build customized websites that are fully responsive and optimized for SEO and social sharing. WordPress also provides insights that allow you to analyze visitor behavior and your website’s performance. In this class, you’ll learn how to use WordPress most effectively, so you can update, change, and even build your own website.

UTKNOXFor more details, like how to register, follow this link.

Can’t make this class? Get notified when we announce new class & date offerings!


Baker Labs Google Analytics ClassThe Lies & Truths of Google Analytics

Thursday, November 3, 2016 | 9:00am – 12:00pm

Using Google Analytics (GA), businesses can track a potential buyer as he peruses their website. For example, GA can show you what pages he views, how long he views it, and where he came from (a search engine, Facebook, Twitter, etc.). Understanding this data will help you tailor your marketing strategy to make smarter business decisions. This course is designed to teach you how to improve your website by navigate GA. You’ll also learn the truth about a few SEO myths many businesses are led to believe.

UTKNOXFor more details, like how to register, follow this link.

Can’t make this class? Get notified when we announce new class & date offerings!


Baker Labs Email Marketing ClassE-mail Marketing

Tuesday, November 15, 2016 | 9:00am – 12:00pm

According to a HubSpot survey, over 50% of respondents read most of their e-mails, making e-mail marketing a great way to connect with your customers, build your brand, and increase your profit. With a good e-mail marketing strategy, you can reach your goals faster and grow your business better. In this course, you’ll learn the secrets of a successful e-mail, including what keywords trigger more opens and what kinds of formats your readers prefer.

UTKNOXFor more details, like how to register, follow this link.

Can’t make this class? Get notified when we announce new class & date offerings!


Take a look at our class calendar for other available classes & dates.

We hope to see you soon!

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