At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable principles for clients across all industries, we’ve also found it […]
3 Ways to Build Your Medical Practice with Loyal Patients
Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services the same way they purchase other products or services—by […]
What Better Keyword Optimization Means for Medical Practices
Ranking well with search engines like Google is the number one way medical and surgical practices gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more patients. But let’s start from the beginning. What does it mean to “rank well” and how does […]
5 Things Doctors Should Know About Inbound Marketing Strategy
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, statistics show that traditional marketing (also […]
How to Attract New Patients Without Relying on Advertising
Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective at increasing company revenue in the past, however it’s […]
E-Patients, Health Information and Your Surgical Practice
The Internet has changed our lives, and is changing everything we are touch. Healthcare is no different, and undoubtedly you’ve seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD. They are also using social media to accelerate referrals, sharing questions concerns and outcomes with […]
Inbound Marketing Strategy for Surgical Practices Explained
Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options for your ailing patients. As times change, medicine changes, and […]