Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...

At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable...

Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services...

Ranking well with search engines like Google is the number one way vein clinic practices market and gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more new patients and significantly increased revenue. But...

Ranking well with search engines like Google is the number one way medical and surgical practices gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more patients. But let’s start from the beginning. What does...

Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by...

Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective...

The Internet has changed our lives, and is changing everything we are touch.  Healthcare is no different, and undoubtedly you've seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD.   They are also using social...

Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options...