If you had to guess what was responsible for driving over half of all internet traffic, what would you say? Social media? Paid ads? According to 2017 and 2014 Bright Edge reports, “51% of traffic…comes from organic search.” While it’s not always the trendiest or fastest form...
According to Internet Live Statistics, Google sees almost 67,000 searches per second. In the time it likely took you to read that first sentence, Google executed almost a quarter of a million searches. With such a huge number of people searching, there’s absolutely no question that...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...
You know that feeling you have when you stand at the ice cream shop and there are all the flavors, but you can only pick three for your waffle cone? That is what last week was like for me at HubSpot’s INBOUND conference. So many...
Picture a patient, phone in hand or sitting at their computer, trying to find answers to the pressing medical questions swirling in their mind. What are they searching for? Who are they searching for? Here’s the rub for many practices: you’re not sure what your patients...
If you’ve ever “Googled” yourself, did you like the results? Depending on what you searched, you might have gotten some unexpected results. Worse still, maybe your practice didn’t even show up. This is a common reaction and the trouble is, despite being commonly recommended, search...
For most businesses, especially medical practices, local SEO is one of the easiest paths to digest and often offers the best return on the effort invested. The one key piece you require for local SEO is a physical location. With traditional SEO, your website plays a...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by vein clinic practices. As a digital marketing firm focused on bringing new patients to vein clinic's like yours, we understand. The ever-evolving landscape of consumer behavior is always...