No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...
Keeping your business as high as possible in Google's search engine results has become increasingly necessary for a wide range of companies. As new changes rolled out in January 2020, adapting your healthcare software company's SEO strategy can help you keep those top search engine results....
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
Marketing jargon is like any other jargon. It's not helpful because it's not clear. One marketing buzzword that is talked about a lot is search engine optimization or SEO, which Moz defines as "...
It's tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we don't recommend it. We care about you too much and want you to be successful, which is why we have...
At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
If you had to guess what was responsible for driving over half of all internet traffic, what would you say? Social media? Paid ads? According to 2017 and 2014 Bright Edge reports, “51% of traffic…comes from organic search.” While it’s not always the trendiest or fastest form...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...
You know that feeling you have when you stand at the ice cream shop and there are all the flavors, but you can only pick three for your waffle cone? That is what last week was like for me at HubSpot’s INBOUND conference. So many...