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  • About
    • What We Do
    • Our Team
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    • Who We Serve
    • Testimonials
  • Blog
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22 Dec Everything Your Healthcare Software Company Needs to Know About SEO in 2021

Posted at 14:22h in Digital Marketing, Search Engine Optimization
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No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...

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Healthcare professional working on SEO a laptop

30 Mar 2020 Guide to SEO for Healthcare Software Companies

Posted at 16:01h in Search Engine Optimization
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Keeping your business as high as possible in Google's search engine results has become increasingly necessary for a wide range of companies. As new changes rolled out in January 2020, adapting your healthcare software company's SEO strategy can help you keep those top search engine results....

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Website Mistakes that are costing you patients

15 Apr Website Mistakes That Are Costing You Patients [Updated for 2019]

Posted at 09:37h in Digital Marketing, Blogging, Medical Practices, Search Engine Optimization, Website
0 Likes

If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....

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10 Dec What Myths About SEO Should You Leave Behind in 2018?

Posted at 16:39h in Digital Marketing, Search Engine Optimization
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Marketing jargon is like any other jargon. It's not helpful because it's not clear. One marketing buzzword that is talked about a lot is search engine optimization or SEO, which Moz defines as "...

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28 Nov Why Do Small Business Owners Need to Spend Money on Digital Marketing to Get Found Online?

Posted at 16:29h in Digital Marketing, Blogging, Search Engine Optimization, Social Media
0 Likes

It's tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we don't recommend it. We care about you too much and want you to be successful, which is why we have...

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05 Sep Meet Matt Everett: Director of Technical Projects

Posted at 12:12h in Digital Marketing, Analytics, Search Engine Optimization, Technical Projects, Website
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At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...

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20 Jul Ultimate Guide to SEO for Healthcare (in 2018)

Posted at 09:52h in Search Engine Optimization, Medical Practices
0 Likes

If you had to guess what was responsible for driving over half of all internet traffic, what would you say? Social media? Paid ads? According to 2017 and 2014 Bright Edge reports, “51% of traffic…comes from organic search.” While it’s not always the trendiest or fastest form...

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18 Jun 5 Simple Plugins to Develop Effortless SEO For Doctors

Posted at 12:25h in Digital Marketing, Search Engine Optimization
0 Likes

According to Internet Live Statistics, Google sees almost 67,000 searches per second. In the time it likely took you to read that first sentence, Google executed almost a quarter of a million searches. With such a huge number of people searching, there’s absolutely no question that...

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22 Jan Should You Create a Google My Business Appointment URL for Your Practice?

Posted at 08:27h in Digital Marketing, Medical Practices, Search Engine Optimization, Social Media
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Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...

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11 Oct 5 Times Patients Turn To Search Engines

Posted at 09:00h in Medical Practices, Inbound Marketing, Search Engine Optimization
0 Likes

Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...

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