Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across the United States to gather together, discuss big ideas, earn optometric CE credits, and spend time unwinding in the great...
Growth tends to be the primary goal for any optometry practice, especially when first starting out. You want to attract new patients, fill up appointment slots, and turn your practice into a successful business. To unlock the growth that you and your optometry practice deserve, it’s...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on healthcare online reputation management. Reputation management is a key aspect of marketing for any business, but it is particularly important for healthcare practices striving to be...
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to be thinking about: Now is the time to communicate. In Tennessee, where our office is located, there is already news about...
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....