Why blog? I was thinking about this question recently as I left the Social Media Strategy class I’d taught at the University of Tennessee Non-Credit. We’d discussed a number of social media channels that were available to these students, but we’d talked a lot about blogging....

Welcome to the world of inbound marketing! If you’re reading this, chances are you’ve realized that the traditional methods of marketing aren’t working anymore. If you’re wondering why, think about why your clients aren’t requesting the same services you offered twenty or thirty years ago....

Earlier this year, Hubspot published some jaw-dropping results that businesses experience through simply blogging. Let me share a few with you. Blogging is a serious matter. In fact, 37% of businesses who blog believe it is the most valuable type of content marketing. Five years from now,...