There are several myths in the medical community that say publishing patient reviews violates HIPAA-compliance regulations. These myths can make you want to bury your head in the sand, just like the proverbial ostrich who doesn’t want to be seen. But did you know that the old story about ostriches burying their head in the sand is actually a myth? It sure is, just like it’s a myth that you need to hide patient reviews because of HIPAA regulations.

When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...

Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...

If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...

When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...

In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...

An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.” His grumblings came on the heels of a patient who came to see him, convinced she was dying of a...

As with any topic on the internet, the potential for misleading or even dangerous medical information found on social media sites is real. As a result, many medical practices shy away from engaging in active social media campaigns, but this line of thinking is outdated....

Blog post headlines are the king of the castle these days when it comes to what is actually read and shared online. They are what people see when scanning Google search results, and they set the tone for the blog post content. The whole purpose...