No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...
We received some exciting news last week — we won a 2020 HubSpot Grow Better Impact Award for Service! We are super excited to be one of two agencies to win this award from HubSpot in Q3, not only because it recognizes the impact we’ve...
Platinum needed a cohesive strategy across their service, product, marketing, and sales teams that would treat their business model as a flywheel and place the customer at the center....
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
The healthcare software industry is unique. Many people wonder how, if at all, digital marketing can help them. Digital marketing is most effective when all channels work together as part of a marketing strategy that directly supports your sales....
With everything that has happened this year due to an international pandemic, more and more people are focused on how they can stay healthy. Procedures that have been put off are being booked, routine exams are taken more seriously, and overall, your patients are paying...
While the team at Baker Labs was worked from home during the peak of the pandemic, we began a series of video interviews addressing the challenges facing medical practices and healthcare providers during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs,...
Baker Labs began a series of video interviews in April to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare...
When you take the time to regularly develop marketing strategies and formulate a plan you are investing that time in building a company with a purpose. We love digging deep and fine tuning strategies with marketing managers and business owners....