Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...

There are several myths in the medical community that say publishing patient reviews violates HIPAA-compliance regulations. These myths can make you want to bury your head in the sand, just like the proverbial ostrich who doesn’t want to be seen. But did you know that the old story about ostriches burying their head in the sand is actually a myth? It sure is, just like it’s a myth that you need to hide patient reviews because of HIPAA regulations.

In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...